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3 Key Retention Marketing Lessons from Papier, eve Sleep and MADE.com
#Lifecycle18 has come and gone but with #Lifecycle19 on the way, a fresh reminder of the pointers shared by the keynote speakers and panellists work as a reminder of the lessons we can look forward...
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3 steps to re-engaging 'inactive' and 'lapsed' customers
For this post, Ometria’s email marketing consultant, Rita, offers advice on how ecommerce marketers today can go about (a) identifying inactive customers, and (b) re-engaging them. In an ideal world,...
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How Emma Bridgewater saves its most loyal customers from slipping away
Pottery brand Emma Bridgewater, with its various collections and customisable items, has established itself as a firm favourite amongst customers who want personalised and beautiful crockery to adorn...
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Deliverability on Black Friday: 3 things you need to know
In our latest download, ‘The Black Friday Survival Guide’ we go into depth about the importance of preparation for the Cyber weekend, and how it makes all the difference. When it comes to...
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The DNA of your emails: making html changes when you don’t code
We know that as a marketer your job involves wearing many hats, some hats that you didn’t expect to have on. These skills gaps can sometimes impact your want to create campaigns that match the...
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What we learned from keynote speakers at Lifecycle19
The doors of Printworks have closed to Lifecycle this year, but the new information and salient talking points from the keynote speakers are sure to still be buzzing in everyone’s ears. Whether...
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Three big takeaways from the Consumer Census 2019
As a retail marketer you want to provide your customers with “great” experiences. This much is obvious,but lies behind amazing customer experiences? We spoke to 4,000 consumers about their...
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The Common Thread: Why we created a podcast especially for retail marketers
Podcasts are a growing form of communication. Everywhere you look there’s another being created, serving a wide or very specific audience, and as noted at our conference and in our census, the tastes...
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How to create content that matters: 3 key actions from Taylor Coil of Tortuga
As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on...
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3 Black Friday campaigns that'll have customers back for Christmas
‘Tis the season to be jolly...and send out seasonal campaigns to your customers. The marketing sandwich of the Cyber Weekend and Christmas is a prime period to showcase your products and the festive...
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